I read a few articles for this weeks blog, and here are the links to them.
Article 1
Article 2
Article 3
Article 4
Article 5
The summary of the articles is this. Nestle uses an ingredient in some of their candy bars called palm oil. Palm oil supposedly destroys rainforests and therefore affects the orangutan population. An environmental protection group called Greenpeace is outraged at Nestle for continuing to use palm oil in their products, so they created a parody video on YouTube of Nestle's KitKat candy bar product. Nestle asked that the video be removed, but the video became viral and it was too late for Nestle to do anything about it. Greenpeace created another video that was a parody of Nestle's reaction. People visited Nestle's Facebook page and started leaving comments attacking them for destructing the rainforests. This can all be described as a social media meets public relations disaster according to one of the above articles. This just goes to show that Facebook fan pages can sometimes backfire on companies. I think you can use Facebook however you want, whether it was responsible or not I don't think there is a clear answer to that question. It's like telling your friend to boycott Nestle, only Facebook amplifies it so that millions of people hear your message. Facebook is just another way of being heard and it just so happens that millions of people can hear you. I don't think that Nestle purposely used palm oil in their products to harm the rainforest and endangered species so I don't think they are in the wrong. I do think that they should find an alternative ingredient to put in their products or come up with a different solution so that they don't destroy the rainforests.
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I completely agree. It is definitely not Nestle's fault. I'm pretty sure they weren't purposely destroying the rainforest. Yes, they should definitely simply find an alternative to palm oil.
ReplyDeleteI agree with both of you guys. It's not Nestle's fault. How are they supposed to know that using something in their products is supposed to endanger different species. I would be surprised if Nestle went into a meeting thinking "How can we destroy the rainforest?" I mean come on, Greenpeace should be a little more realistic. I feel bad for what's happening but I think it's dumb to boycott Nestle.
ReplyDeleteIt kind of sickens me that Nestle is getting all this hate now from some random video greenpeace decided to post on the web. I know greenpeace is trying to save the world and all, but they are almost destroying a companies reputation over something they have little control over, and are doing things to stop already.
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